Backstage at the SS12 Shoot

The team behind our Spring Summer Look Book couldn’t be more on the same page than this bunch. We love working with stylist Kay Korsh who is also fashion edit
or of Schon Magazine and photographer Diego Indraccolo who has shot for Vogue Italia. For the background we asked Scenic Artist David Packard to create a textured backdrop. He has worked with Annie Liebowitz and on the sets of James Bond and The Hours.
Our theme for this season was the Foreign Legion on Holiday. The brief was to create a backdrop and shoot that felt like a trip back to the 1930′s Morocco. You can see the influence this season with the contrast of light weight military parka jackets and shorts against the floaty pyjama trousers and prints.
We loved designing this collection and the shoot captured it perfectly. We hope all of you like it too.

